What to Consider When Choosing Your Freelance Niche

Freelancing has become a very popular way to make money in the past few years.

You can work as an independent contractor for companies, offer your services on sites like Upwork and Freelancer, or create a blog where you teach other people how to do things that you’re good at.

It’s easy to get started freelancing because there are so many different types of freelance jobs out there!

However, it can be difficult choosing your niche if you want to be successful.

In this article I will discuss some questions that might help when deciding what type of freelancing career is right for you.

How to find your freelance niche

The phrase “The Riches are in the Niches” is almost cliché when it comes to modern business because picking your niche can lead you to success.

By choosing your niche when you’re freelancing, you are actually positioning yourself as an expert in the field. And because demand for this expertise is higher with someone who has a specialization, the chances of success also increase.

When you choose the right niche, you may end up with an explosion in revenue and the number of clients you sign up. With hundreds list of niches for freelance out there, it can be overwhelming to choose just one.

That’s why today, we are going to look at some of the questions you need to ask yourself in order to choose the right freelance niche.

Question To Help You Find The Freelance Niches of Your Choice

1) What is the best niche for freelancing?

Since we are all different, there’s no single answer that can fit everyone. We all have different skills and expertise which might help guide one in choosing the right freelance niches to go with. Here’s a list of some of the most profitable niches you can consider:

  1. Freelance writing niche
  2. Technology writing
  3. Digital marketing
  4. Finance / Personal Finance.
  5. Education
  6. Cryptocurrency / Blockchain.
  7. CBD products/Alternative health
  8. SaaS (Software-as-a-Service)
  9. Real estate

2) What kind of work do I enjoy the most?

We’ve looked at some of the most profitable freelance niches out there. But, it’s not always about making money. Sometimes freelancers want to work on projects they enjoy.

Some freelance writers like to write for fun and want a hobby that they can make some cash from. Others are looking for ways to help people and would enjoy freelance writing jobs in the education niche.

It’s important to know what type of work you’ll be dealing with before choosing an industry because even freelance writers need to be clear on what they want out of freelance writing.

If you’re not sure, then ask yourself these questions:

  • What type of freelance writer would I like to be? (entrepreneurial freelance writer who builds their own freelance company or a freelance contractor that works for other companies)
  • Should I build a freelance site or freelance blog?
  • What is my writing specialty (e.g., creative writing, SEO content, web copy)?
  • How do I want to be able to make money in freelance work?

If you’re not sure which niche will best suit your needs, then it’s time for some soul searching!

Go back to the list of freelance niches and think about what types of work you enjoy.

It could be you are good at software development and you would enjoy enjoy offering software as a service type of products.

It could be you have an interest in alternative health and would like to be the go to person for anyone looking for info about the benefits of CBD oil.

Whatever your niche is, freelance work can offer a good income with flexible hours!

3) What kind of work already pays me well?

Doing something you love is great. But the question is, does it pay the bills? If the answer is no, you may want to change gears and focus elsewhere.

When choosing a freelance niche, the third most important question to ask yourself is what freelance niche has the highest potential for success? Success in this case means, higher earning potential.

If you’ve already been in the freelancing game for a while, you probably already have an idea which of your skills pay more.

Maybe you are already offering social media services, digital marketing, working as a real estate virtual assistant or you are in the writing services. Which of these is high paying.

Which of these clients are willing to pay more? This will help you in finding your freelance niche.

4) Do you want to freelance full time or part time?

If you freelance full time, then it might be best to look for jobs in your given industry.

If freelance is just a side hustle, then maybe something outside of your field would work better. You don’t have as much pressure if it’s only going to take up a few hours of your week.

Freelancing can offer you the freelance career path that is best for you! There are no limits to what freelance niche one could consider. Choosing just one freelance niche might not be as satisfying or fulfilling especially if it’s something outside of your given industry.

5) What do clients come to me for?

This may not apply to those who are just starting their freelancing journey.

If you’ve been freelancing for a while, choosing a niche that you’re already serving in is the best option.

Clients already know you for a particular service. Why not capitalize on it? Use the power of word of mouth to find more clients in your niche.

This can be a major advantage for you if you are already known as an expert in a specific niche.


We are not saying you can’t look elsewhere. But if it’s profitable you may want to stick around some more.

6) What niches are trending?

If you are a new freelance graphic designer for example, then freelance graphic design might be a great niche to go into. But what if you are also an experienced freelance writer?

The freelance writing industry is experiencing more demand than ever before in the past five years because of how digital content has become so important for businesses, organizations and individuals alike.

If you’re not sure which freelance niches to choose from, then take a look at freelance trends to see which niches are popular now.

Freelancing doesn’t have limits and the word “no” is not in our vocabulary.

There’s freelance work for every skill set!

The freelance world awaits you!

7) Can I easily find potential clients?

May be you’ve narrowed down to a few possibilities but you are yet to find a specific niche. Look around circle and see if there are any potential clients for your freelance niche.

If freelance advertising is what you want to do, there are tons of freelance ad websites on the internet.

If you’re into content marketing , freelance websites are there for you.

Whatever freelance niche you choose, make sure to do your research and find potential clients near and far!

Before settling for one niche, check around and see what kind of services people need help with. Do you have the skills to fill in the gap and get paid?

How to find your freelance niche!

So, those are some things to keep in mind when choosing a freelance niche. Remember that freelance doesn’t have limits and the word “no” is not in our vocabulary!

There’s freelance work for every skill set!

The freelance world awaits you.

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