How to Write a Freelance Proposal

Freelance proposals are an important component of any freelance business. You need a proposal for every project to make sure the client knows what they’re getting before you start working on it. This blog post will walk you through how to write a freelance proposal so that your clients don’t end up disappointed with their final product!

What is a freelance proposal?

A freelance proposal is a document that you create to sell your services to a potential client. It includes information such as the scope of work, timeline and budget estimates, and any other special requirements or requests from the prospective client.

Freelance Proposal Format

Freelance proposals are used to pitch freelance work. They can be a little intimidating, but there’s no need to worry if you follow these simple format.

Your proposal may vary. You may need to remove contact information or other private data if you are sending it on freelance marketplaces.


Do some research about the person hiring. Use their name when you address your cover letter to them. If you don’t know their name, use “Dear Hiring Manager.”


First off, it’s important to summarize your freelance proposal well. Do not spend too much time on this aspect because the hiring manager may be busy and need a quick summary of what you have in mind. Try writing just two or three sentences that quickly summarize your freelance proposal/cover letter content.

Include an overview about who you are and why you are qualified for the advertised role.


Now it’s time to introduce your freelance proposal. This is a good place to provide more details about the freelance proposal, including why you are qualified for this position and what makes you stand out from other applicants.

When writing freelance proposals that have not yet been accepted or rejected, never share negative information in an email if there is no need to. Instead, focus on your previous accomplishments and why you feel confident that you are a good fit for the position. Make the hiring manager understand, why and how you can help their company achieve their goals.

If you can, and you have it, share samples of related work. This will help boost your credibility. If for example you are a graphic designer, you can share images that you have created in the past.

However, only share something you own. Never share a client’s work if you’re not allowed to. This may land you in trouble. As much as you want to win this contract, DON’T LIE about your capabilities. When it comes to freelancing, trust is VERY important. If you break it, you may never make it as a successful freelancer.

Call to action

Everyone has a way of signing off. A great way to sign off a freelance proposal is to request the hiring manager to get in touch. This is where you can offer options on how to be reached. And where applicable, include your time zone and availability.

Freelance Proposal Example

Here’s an example of a well formatted freelance proposal.

Dear [hiring manager’s name],

I am excited to apply for the freelance writer role open at {Company Name.} I am a freelance writer and content strategist with over five years of experience. I can help you write blog posts, articles, web copy, press releases, or other marketing materials that will:

  • Increase your visibility and authority in the industry
  • Attract more customers to your business
  • Improve traffic to your website

In my role as a SEO copywriter at [current/previous employer/client name], I created well optimized SEO copy that helped the client rank for several keywords on page 1 of Google. This resulted in a 45% increase in conversion rates and 35% increase in ROI. I believe my skills and hands-on experience will prove relevant for your content strategy

I am very interested in discussing your freelance writer role in more detail. I am available for an interview at your earliest convenience. I can be reached via email or Zoom. Thank you for your time and I look forward to a positive response



Craft some amazing proposals!

The freelance proposal example we provided should give you a head start when it comes to crafting your own. We hope that this blog post has been insightful and helpful, and we look forward to hearing from you about the success of these principles in your business!

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One Comment

  1. Dear Author,

    The Article has explained nicely how to submit the proposal for an interview. I think if you attach a generalized sample it may help us get more knowledge of the subject. It’s a well-informed article for a person who is applying for a particular job.

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