How to Build a Freelancer Portfolio: What’s Included and How to Make One

There are many reasons to have a portfolio, but freelancers may need one the most. Freelancers have an online portfolio to showcase their work and establish themselves as professionals in their field.

When building a portfolio, it is important to know what you want your portfolio to accomplish for you and how it will be used by others viewing your portfolio. A freelancer’s portfolio should include examples of past projects they’ve done, any awards or accolades they’ve received from previous clients, and/or samples of their work that they feel best represent them.

How To Make a Freelancer Portfolio

Most freelancers will be asked to submit a portfolio at some point during the hiring process.

  • But what is a portfolio?
  • What’s included in it and how can one make one?

These are all questions that we will answer here!

What is a Portfolio?

First, let’s discuss what a portfolio is. It is a collection of work samples or pieces from your portfolio which you can use as evidence of your skills and abilities for potential employers. A portfolio should include both positive and negative feedback from previous clients about your performance – this way, companies have an idea of who they’re going to hire before even meeting you in person.

What Is Included In A Portfolio?

There are three main types of portfolio examples: physical, digital, and website. Each type has its own benefits but it’s important to note that you should include all three if possible. This will make your portfolio stand out more. If one is not available, don’t worry about including them as long as your portfolio has the following:

  • A resume or CV
  • Work Samples
  • Cover Letter

Portfolio Examples

Physical Portfolio

A physical portfolio is a great way to show off your work in person. It can be a booklet, folder, or even an album. This type of portfolio is best for people who are looking for a job in a creative field such as fashion design, illustration, or photography.

Digital Portfolio

A digital portfolio is the most common type of portfolio and can include website examples, social media profiles that display your work (such as portfolio websites like Behance), even screenshots from completed projects you’ve worked on. A digital portfolio allows potential employers to see your portfolio examples without ever having to meet you in person.

Website Portfolio

A website portfolio is often used by freelancers who have enough time and resources to create their own portfolio site online. A portfolio website can be a great way for potential employers or clients to learn more about the type of work that you do, the services you offer, and the people who have worked with you in the past. A portfolio website can also include examples of your work easily which makes it easier to pick out than other types of portfolio samples.

How To Make a Portfolio?

If you’ve decided that creating a portfolio is right for you then there are some important factors to consider.


First, make sure that your portfolio includes examples of both positive and negative feedback from previous clients. You want potential employers to know what you’re capable of as well as the types of problems they may encounter if working with you in a professional capacity.

Quality over quantity

Next, remember that quality is more important than quantity; three solid portfolio examples are better than ten that aren’t as strong.


Finally, make sure your portfolio is easy to navigate and understand. You don’t want potential employers spending too much time trying to figure out what it is you do.

How To Start?

Now that you have an idea of what a portfolio is and the different types of portfolio examples available, it’s time to start putting one together.

The easiest way to start is by creating a resume or CV. This will be the foundation of your portfolio and should include all of your professional experience, skills, and education. Once you have that completed, you can start gathering work samples from previous jobs or projects you’ve worked on. If you don’t have any portfolio work samples, you can check out online portfolios of other people to get some ideas for your own portfolio.

Once all three portfolio examples are completed (physical, digital, and website), make sure they’re accessible on the internet where potential employers or clients will be able to see them easily. You want your portfolio available to anyone who is interested in your work.

Portfolio for freelance writer

As a freelance writer, you need a portfolio that showcases your skills and experience to potential clients. Having a portfolio helps your clients to understand your niche and writing style. Your portfolio also helps you get more jobs since potential clients can see what kind of writing services and products you offer.

What is a freelance writing portfolio?

A freelance writing portfolio is a collection of your best work. It includes writing samples, client testimonials, and contact information. Your portfolio should be well organized and easily accessible to potential clients.

How do I make a freelance writing portfolio?

There are different ways to create a portfolio as a freelance writer. You can create a PDF file that contains all your work samples or you can have an online portfolio that potential clients can access from anywhere.

What should a writer’s portfolio include?

As a freelance writer, the following elements should be included in your portfolio:

  1. 10 – 15 article samples on different topics in your preferred niche.
  2. Testimonials from previous clients or employers
  3. An up to date resume with your contact information
  4. A portfolio website with examples of your work. Ensure your site is easy to navigate.
  5. Links to social media accounts.
  6. A call to action

How to create a graphic design portfolio

Graphic designers are in high demand and a portfolio is the best way to show potential clients your skills and experience. Your portfolio should be creative, organized, and easy to navigate.

What should a graphic design portfolio include?

Your portfolio should showcase your creativity and talent as a graphic designer. It should include different types of designs you’ve created such as logos, brochures, and advertisements. Your portfolio should also include your past experience as a graphic designer including how long you’ve been working in the industry and any awards or accolades you may have received.

What are some ways to create a portfolio?

There is no right way to make a portfolio; it depends on what kind of work you’re showcasing. However, some common ways to create a portfolio are by using:

  1. A PDF file that contains your work samples
  2. An online portfolio that can be accessed from anywhere
  3. A physical portfolio that you can hand out to potential clients

How do I make sure my portfolio is accessible?

Your portfolio should be easy for potential clients to find and access. You can do this by including your portfolio on your website, sending it to them upon request, or including a link to your portfolio in your email signature. Signing up on sites like Behance is a great way to keep your portfolio up to date and easily accessible.

How to create a web design portfolio

As a web designer, you need to have an online portfolio that showcases your skills and experience. This is the best way to show potential clients what you can offer. A portfolio also shows your creativity, which is important if you’re looking for freelance jobs.

What should a web design portfolio include?

Your portfolio should showcase different types of website designs and layouts that you’ve created in the past. It should also show how long you’ve been working as a web designer, your portfolio should include your past experience.

What are some ways to create a portfolio?

There is no right way to make a portfolio, but here’s how you can do it:

Just like a graphic designer, it’s important for a web designer to have an easily accessible portfolio. You can do this by creating a website portfolio or using an online portfolio service like Behance. You can also create a PDF file that contains your work samples.

Create an online portfolio website using different web design programs such as Wix, Dreamweaver, WordPress.

Design mockups of websites that potential clients will find interesting and useful

How do I make sure my portfolio is updated?

It’s important to keep your portfolio up-to-date, especially if you’re looking for freelance jobs. Make sure to add new portfolio pieces often. If you’re using an online portfolio service like Behance, make sure to add your portfolio website link in your email signature so that clients can access it easily.

Build Your Freelancer Portfolio

A portfolio is a great way for freelancers to showcase their skills and experience to potential clients.

There are many portfolio options available to freelancers. One of the most common is a portfolio website, which displays all your work and experience in one place. It’s important for you to make sure that it’s easy for potential clients or employers to find and access what they’re looking for when viewing your portfolio site.

You’ll also want to include testimonials from previous employers or customers with their contact information so that anyone can get in touch easily if need be. Another option is an online portfolio service like Behance, where you can upload different types of designs such as logos, brochures, and advertisements related to web design or graphic design projects completed in the past with examples of how long you’ve been working in those fields.

Once you have your portfolio website or online portfolio set up, it’s important to keep it updated and to add new work samples on a regular basis. This will show your potential clients that you’re an experienced freelancer who is always working on new projects.

Include your contact information in case someone wants to get in touch with you about a project

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