Digital Marketing: The Skills You Need in 2021

The world is changing quickly, and the skills you need to succeed in business are evolving with it. This article will explore some of these changes, and what they mean for your digital marketing strategy.

Most in-demand digital marketing skills 2021

With the rise of artificial intelligence (AI) and big data analytics, marketers have more ways than ever before to optimize their campaigns.

But the question remains: which skills do you need to stay ahead?

And how can you get them?

With that in mind, here are five digital marketing skills you need to succeed in 2021:

1) Machine learning and AI.

The use of machine-learning algorithms will become far more common as marketers seek ways to mine big data sets for valuable insights about their target audiences. Many companies have already started using techniques such as neural networks and natural language processing (NLP) to extract insights from vast amounts of digital data.

Machine learning is also crucial as brands look for different ways to promote their products and services via social media channels, such as Twitter or Facebook.

As AI becomes more advanced and sophisticated, marketers will need professionals who can collaboratively design intelligent systems that make these algorithms work in harmony.

2) Coding and scripting.

While AI is transforming the way we collect, analyze, and act on data analytics, coding and other programming skills will help marketers to communicate with these intelligent systems so they can be implemented successfully in everyday workflows.

The ability to code has become an essential part of any digital marketing role. It lets marketers automate processes and see how different elements in their campaigns interact with each other.

This means marketers can focus on planning and designing new marketing strategies instead of constantly dealing with technical issues that could potentially derail entire projects.

3) Digital storytelling and visual content creation.

Now more than ever, your brand’s story is at the heart of everything you do.

This is especially true on social media, where brands are developing compelling narratives to attract new customers and build stronger relationships with existing ones.

Marketers who can create stories that resonate with their target audiences will be the most successful at driving customer engagement over the next few years. Digital storytelling skills encompass a range of disciplines, including storytelling, social media storytelling, and visual content creation.

4) SEO (Search Engine Optimization)

Search engine optimization is another important skill for marketers to have. SEO is the process of optimizing your website for search engines to improve its visibility and increase traffic.

In today’s digital world, SEO helps marketers appeal to customers at different stages in their buying journey. From researching a purchase before they make a decision right through until after-sales support.

SEO will continue to be essential as consumers develop more sophisticated methods to find and recognize brands they like.

5) Product/UX design

Marketers who can create products that consumers will want to purchase are also in high demand.

This requires not just making sure your campaigns meet the needs of customers but designing and developing digital experiences that people enjoy using.

Digital marketers with product design skills know how to produce engaging mobile apps, websites, and software for clients so they can reach their target audiences effectively.

How can you acquire these skills?

These skills can be acquired through online learning platforms or working with agencies or a consultant.

While many of these digital marketing skills are now essential for marketers to have, they can be difficult to acquire.

Fortunately, there are plenty of training opportunities available that will let you develop the knowledge and expertise needed to succeed in this fast-paced industry.

Online learning platforms

Udemy offers hundreds of courses that cover everything from coding to social media marketing.


Coursera has partnered with over 200 universities and companies including Google, IBM, University of Pennsylvania. They offer courses in various categories including machine learning, digital marketing among others.


Similar to Udemy and Coursera, Skillshare provides courses in a range of categories. These include web design and development as well as social media marketing.

Depending on your budget, you can even take live classes from industry experts via their website or mobile app. For example, HubSpot Academy offers free online courses that cover a range of digital marketing skills.

Working with a consultant or agency

If you’re looking for more hands-on experience, working with an industry expert could be the best option for you. Agencies can offer internships and consulting opportunities to marketers who want to get real-world experience in this field. The key is finding someone reputable that will help you develop your skills and not just take advantage of them.

The bottom line?

Digital marketing is a constantly evolving field that requires marketers to keep up with the latest trends, technologies, and techniques if they want to be successful. While it’s important for marketers who are already working in this industry to continue learning new digital marketing skills, it’s also important for newcomers to get the training they need before entering this space.

You can find out more about these platforms on our blog:

Marketing skills for the future

These are just some of the skills that will be crucial to digital marketers in 2021. It’s important for companies and individuals in marketing roles to stay up-to-date with these evolving technologies if they want to succeed. Which other skills do you think will continue to matter most?

These are the skills you need to stay ahead of your competition in digital marketing – but they’re no longer enough on their own. You’ll also need to understand how these different disciplines come together so your brand can produce cohesive campaigns that reach out to customers across all channels.

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